"German-born Werner Stark came across a magazine ad seeking a manager for a new tile and marble store in Huntsville. He checked into the job and ended up leaving his home country and moving with his wife and three young children to the United States."
"It's nearly 20 years later, and Stark is now president of Ceramic Harmony, a family operation that specializes in tile and stone designs for high-end kitchens, bathrooms and floors. The company handles the tiling process from the design and layout to fabrication to material delivery and installation. "
"The 12,000 square-foot business on South Memorial Parkway... has a touch of Europe with its European building facades on the outside. Italian-style stone columns and arches are used inside and the entrance features a marble fleur-de-lis pattern on the floor. 'I saw this in a cafe in Venice,' said Stark,...'We're trying to give the customer an Old World feeling.'"
"Behind the showroom is the fabrication shop, it's strictly high tech, though. That's where wooden templates of each piece in a project are built, and the measurements converted into digital form. Designs are fabricated from slabs of granite from India, Africa and South America, limestone from France and Spain nad marble from Turkey and Italy by a high-precision, water-jet cutting machine. Another computerized machine carves out various edges."
"Even when Werner Stark was a youngster...he wanted to come to the United States. 'I always had loved America,' he said. 'If you have a vision and want to focus on it, I believe it will come to pass.'"
"After working as an apprenticeship in tile setting and becoming a master craftsman in Germany, he worked in sales and administrative jobs with tile businesses before joining his own family's business. Eventually, he became the chief executive officer."
"Then Stark answered the ad in a German tile magazine seeking someone to run the new Huntsville, business in Huntsville, and the Stark family moved here. 'We basically started over,' he said."
"...Ceramic Harmony opened in August 1986 on Airport Road. 'In the early stages, we went out visiting architects and designers,' to promote the business, Stark said. 'Every job we did, we made it unique,' ...."
"'From then on, people just came to us,' Stark said. 'It was word of mouth basically.'"
"A milestone for the company came in 1993 when the business stared doing it's own fabrication. Stark had previously had a shop in Atlanta cut the pieces. 'It got so busy with countertops and bathrooms, I was going to Atlanta three times a week,' Stark said. 'I had to get into fabrication myself.'"
"Just after the showroom was redone on Airport Road, Ceramic Harmony and other businesses were destroyed by a tornado on Nov. 15, 1989. 'It wiped out everything,' said Stark. 'That was the lowest point in my career.' Because insurance didn't cover all of the losses, 'we had to dig in deep to rebuild. It got pretty tough.'"
"Nine years ago, the business moved to a new location on South Memorial Parkway, which houses the showroom, fabrication shop and warehouse at one site...."
"The business has grown to include 15 employees, and it still a family operation...."
"Stark, who has customers as far away as Birmingham, Nashville, Scottsboro and Florence,...."
"'It's unreal what's being built,' said Stark. 'We've just finished up a $600,000 tile and stone job on a Huntsville home. $200,000 (for a job) is not out of the ordinary. It's quite common.'"
"Though business slowed a bit earlier this year, Stark said. 'It gave us a chance to catch up. Right now, it's booming.'"
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